Update on iTunes Subscription Service I personally think Steve Jobs is full of crap, on this topic.

Hey, Steve, why don't you ask all of those "uninterested" people if they like Netflix? I would guess that more than 50 percent of your existing iTunes customers have a movie subscription account.

Asking existing iTunes customers if they want a subscription service is not the right approach. Many of these people have never tried such a service, as they owned iPods, which don't currently support these services. Offer the service, then measure the response.

Can a person "truly" not like something that he or she has never tried?